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Innovation, Product Development and Commercialization

Innovation, Product Development and Commercialization
  • Author: Dariush Rafinejad
  • Publisher: J. Ross Publishing
  • ISBN: 1932159703
  • Page: 432
  • View: 155

10 CROSS - FUNCTIONAL RESPONSIBILITIES AND DELIVERABLES IN PRODUCT DEVELOPMENT Cross - functional tasks of the members of a development project by phase are provided in Table 5 . 1 . Table 5 . 1 can be used as a checklist by a program ...

This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.


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Innovation, Product Development and Commercialization
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This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
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About the Second Edition: "... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all