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Innovation, Product Development and Commercialization

Innovation, Product Development and Commercialization
  • Author: Dariush Rafinejad
  • Publisher: J. Ross Publishing
  • ISBN: 1932159703
  • Page: 432
  • View: 491

4 SCALING THE PROCESS AND THE DYNAMIC NATURE OF PRODUCT DEVELOPMENT An efficient PDCP includes organizational structures and tools that facilitate fast ...

This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.


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Innovation, Product Development and Commercialization
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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.