- Author: Dariush Rafinejad
- Publisher: J. Ross Publishing
- ISBN: 1932159703
- Page: 432
- View: 491
4 SCALING THE PROCESS AND THE DYNAMIC NATURE OF PRODUCT DEVELOPMENT An efficient PDCP includes organizational structures and tools that facilitate fast ...
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.